Direct Response Advertising

Direct Response Advertising can be of many types. The most popular being infomercials that you see on TV. In direct response advertising the customers can directly respond to the advertisers. Other means of such advertising could be News paper ads, radio ads and Pay Per Click ads. These are generally thought to be bit slower than infomercials. More and more companies are now opting for such form of advertising. It helps them reach the customers directly and get their response and feedback. These response and feedbacks are used to evaluate their product acceptability and usability in the market. Consumers benefit by directly getting in contact with advertiser and putting their views across where they can be heard.

If you are in UK and want some help in getting into direct response advertising for your product or company, then you can try Accord Group. It is a group of agencies dealing in niche markets. They have ample expertise and experience to handle any kind of advertising requirements. It is run by the highly experienced people. Its chairman Bob Walton, has spent his entire career in media-related Businesses. As a consultant, he advised major media companies and has sat on the Boards and Chaired more than two dozen companies in the past twenty years.